Carmel, Ind., October 19, 2015 – Lisa Oberndorfer, executive director at Will’s Way, a nonprofit serving children with type 1 diabetes who are underinsured, announces Will’s Way participation in World Diabetes Day leading up to and on November 14, 2015.
World Diabetes Day was created in 1991 by the International Diabetes Foundation, an umbrella organization of over 230 national diabetes associations in 170 countries and territories that represent the interests of people with diabetes, to unite diabetes communities around the world to produce a unified voice for diabetes awareness.
“World Diabetes Day is celebrated annually and is the world’s largest diabetes awareness campaign,” said Oberndorfer. “While it is a very important day to be exceptionally vocal, at Will’s Way we truly want every day to be World Diabetes Day. Awareness and education of type 1 diabetes facts and the social pressures kids face because of the disease must remain a constant priority, especially in our schools.”
The World Diabetes Day campaign aims to:
- Be the platform to promote IDF advocacy efforts throughout the year
- Be the global driver to promote the importance of taking coordinated and concerted actions to confront diabetes as a critical global health issue
The campaign is represented by a blue circle logo that was adopted in 2007. The blue circle is the global symbol for diabetes awareness. It signifies the unity of the global diabetes community in response to the diabetes epidemic. Will’s Way has incorporated the circle into its blue logo to communicate its mission to increase awareness about the reality of type 1 diabetes.
Will’s Way will participate in World Diabetes Day by launching its “Join hands for a child with type 1 diabetes” viral campaign, sending out school-aged volunteers into the community to spread awareness, collect donations and clean up fall foliage, as well as sharing videos from families who are conquering type 1 diabetes.
For more information on Will’s Way awareness activities, please visit www.facebook.com/diabeteswillsway. To learn more about Will’s Way, to donate or speak directly to Lisa Oberndorfer, call 317-912-4962.
ABOUT WILL’S WAY
Will’s Way is a nonprofit located in Carmel, Ind. serving young people in the Midwest who are affected by type 1 diabetes and are underinsured. By partnering with endocrinologists, JDRF Indiana State Chapter, corporate partners, healthcare professionals and medical supply companies, Will’s Way provides grants to families who cannot afford medical devices to manage their child’s glucose levels safely and accurately.
